App Analytics

App analytics vs. Web analytics software has been around since the early 2000s and became mainstream in 2005 when Google purchased a company called Urchin, then relaunched the product as Google Analytics. Web analytics tools are built around the core measurement unit of the 'page view.'. Instantly visualize performance with cross-platform, mobile app analytics. A/B/n Testing Test various creatives and campaign messaging strategies and comparing the results. Smart Session Tracking With smart session tracking, get a more accurate view of average session time and user engagement. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Your Apps on the App Store. Easily upload, submit, and manage your apps on the App Store with App Store Connect on the web or on iOS. This suite of tools also lets you view sales reports, access app analytics, invite users to test your apps with TestFlight, and much more. Mobile app analytics are a developer's best friend. They help you gain understanding about how your users' behavior and app can be optimized to reach your goals. Without mobile app analytics, you would be trying out different things blindly without any data to back up your experiments.

1. Apple App Analytics
2. Web App Analytics
3. App Analytics Google

The Android app market is highly competitive.
To position oneself well and gain a competitive edge, android app analytics solutions are essential.

They provide insights into the users' behavior, uncover weaknesses and allow you to deliver the best user experience.

In one of our previous articles, we've already looked at the basics of mobile app analytics. You can read about it here.

Comparing different tools and choosing the best for your Android app is a time-intensive task.

There are a lot of mobile app analytics tools that provide different functions and have different pros and cons. We did the research for you.

To help you with your decision, we've done extensive research and found the 8 Best Android Analytics Tools for mobile apps.

#1 Google Firebase Analytics

Platforms:

Apple App Analytics

iOS / Android Analytics

Pricing:

Free / Paid (starts at $25/month) https://soft-insure.mystrikingly.com/blog/reaper-vst-plugins-free-download.

Focus:

Google Firebase not only provides you with analytics capability, but it also provides infrastructure. It's an all-in-one tool that also allows you to send push notifications and provides you with the mobile app version of Google Analytics.

Pros

• Advanced crash-reporting tool with Crashlytics
• Provides an easy setup for Backend as a Service (BaaS) without having to maintain your own servers or speed effort scaling the app with a service cluster
• Optimized for real-time apps

Cons

• The free plan is small compared to competing products
• Marketing tools are not very robust (though if you have a simple requirement, having one interface can be a plus)

#2 UXCam App Analytics

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid

Focus:

UXCam is a solution that helps you to understand the behavior of mobile app users.

It helps to improve retention, improve app KPIs, and make product decisions with confidence.

The difference to other analytics tools is the focus on behavior (qualitative) analysis, rather than number (quantitative) analysis.

The feature set includes Session Replay, Heatmaps, User Analytics, Funnel Analytics, KPI Analytics, and more.

The #1 reason to use UXCam is simple: You don't want to be blind.

https://download-cc.mystrikingly.com/blog/sketch-drawing-app. '32 percent [of IT professionals] learn about application performance issues from end users' – ManageEngine

UXCamenables you to understand what users actually do inside your app.

In addition, UXCam is a reliable market leader in behavioral app analytics. The world's best app makers, for example, OLX, TaskRabbit or NBC use UXCam.

Pros

• Unresponsive gesture detector
• Rage click detector
• Qualitative analysis
• Session Replay: See session replays of users using the app
• Heatmap: Provides heatmaps for each screen
• User journey analysis
• Doesn't require event instrumentation

Cons

• Doesn't integrate with Slack (only able to share data manually)

#3 Amplitude Android Analytics

Platform:

iOS / Android Analytics

Pricing:

Free (up to 10 million user actions per month) / Paid

Focus:

Amplitude's biggest strength is generating automated reports.

Pros

• Intuitive web interface
• Generous free plan: Free for up to 10 million user actions per month
• Custom dashboard: Allows you to create a custom dashboard based on each department's needs
• Integration of Amazon Redshift

Cons

• Doesn't include notification features on product usage (can be achieved with third party tools)

#4 Mixpanel

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid (starts at $999/year)

Focus:

One of the biggest strengths of Mixpanel is the ability to create and monitor funnels.

Pros

• Intuitive web interface for analysis
• Live view: allows users to view the live activity of the users on your site
• Behaviour messaging: allows you to send notifications on product usage
• Automatic iOS event integration: allows you to set events through an online visual interface
• Funnel feature

Cons

• BaaS uses no-sql and although it has an advantage in scaling, it can be a disadvantage if you are managing large amounts of highly structured data
• The analytics features are premature compared to Firebase and Amplitude

#5 Flurry Android Analytics

Platforms:

Tone generator 6 01 battery. iOS / Android / web

Pricing:

Free

Focus:

Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.

Pros

• Free
• Extensive and detailed
• Allows you to monetize your app or promote your app through ads
• Allows you to compare your app's metrics with benchmarks for that category

Cons

• Depth of analysis is not as robust as other quantitative tools
• It's hard to identify errors

#6 Countly

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Countly focuses on understanding customer journeys.

Pros

• Open source, allows to host on-premise
• Broad platform coverage (SDK for 15+ platforms)
• Easy to use
• Track (sets of) events and use segmentation

Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.

Pros

• Free
• Extensive and detailed
• Allows you to monetize your app or promote your app through ads
• Allows you to compare your app's metrics with benchmarks for that category

Cons

• Depth of analysis is not as robust as other quantitative tools
• It's hard to identify errors

#6 Countly

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Countly focuses on understanding customer journeys.

Pros

• Open source, allows to host on-premise
• Broad platform coverage (SDK for 15+ platforms)
• Easy to use
• Track (sets of) events and use segmentation

Cons

• The free community additions are limited in features
• Works with a limited set of strict server requirements

#7 Adobe Analytics

Platforms:

iOS / Android Analytics

Pricing:

Paid

Focus:

Adobe Analytics is an enterprise solution that has a focus on customer and marketing analysis.

Pros

• Custom implementation
• Easy to build custom reports

Cons

• Complex implementation requires third-party vendors
• High entry price point

#8 Localytics Android Analytics

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

https://software-skills.mystrikingly.com/blog/pubg-apple-mac. Localytics is an app analytics solution that focuses on marketers.

Pros

• Incorporates analytics tools and marketing tools together
• Allows you to send push notifications to segments and individual users
• Compare apps (with paid version)

Cons

• Limited amount of correlations restricts the analysis that can be done
• Lack of an external API

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This concludes the list – did we miss something? Feel free to comment below.

P.S. UXCam offers a trial with 100,000 free sessions and unlimited features. Claim it here.

Related Articles:

FAQ:

What's Google Analytics for Android?

Google Analytics for Android is included in Google's SDK 'Google Firebase'.

How do I use analytics for my Android App?

Choose your preferred analytics vendor(s). Then integrate the SDK of the vendor in your app.
It should be noted that most analytics vendors offer support for both Android and iOS.

This guide shows how to add Analytics to your Android app to measure useractivity to named screens. If you don't have an application yet and just want tosee how Analytics works, take a look at our sample application.

Required: Latest versions of:

Set up your project

Update your project's AndroidManifest.xml file to include the INTERNET andACCESS_NETWORK_STATE permissions:

Add the following dependency to your project-level build.gradle:

Add the following dependency on Google Play Services to app/build.gradle:

Create global_tracker.xml

Create the file app/src/res/xml/global_tracker.xml with the following content:

Replace ${YOUR_TRACKING_ID} with your tracking ID.

Add screen tracking

Here you'll send a named screen view to Analytics whenever the user opens orchanges screens on your app. Your code should do the following:

• Provide the shared tracker via an Application subclass.
• Override the callback method for the foreground activity.
• Provide a name for the screen and execute tracking.

Application

You should subclass Application and provide a helper method that returns yourapplication's tracker.

Web App Analytics

Activity or fragment

Open the Activity that you'd like to track. You could also track a Fragment,but ensure that it correctly represents a screen view.

Override the onCreate method of the Activity or Fragment you want to trackto obtain the shared Tracker instance:

Override the appropriate method, such as onResume for an Activity oronPageSelected for a ViewPager to log when the screen changes.

App Analytics Google

Add tracking code to every Activity or Fragment that represents a screen. Besure to set a name inside every Activity or Fragment if you want todifferentiate between screen views for your app in Analytics. All activityrecorded on the shared tracker sends the most recent screen name until replacedor cleared (set to null).

Send an event

To send an event, set the screen field values on the tracker, then send the hit.The following example uses the HitBuilders.EventBuilder to send an Event:

Next steps

• Read the Mobile App Implementation Guide to learn how to use GoogleAnalytics to measure user interactions and answer questions about app usage.

• Review additional configuration options such as sampling, testing anddebugging, opt-out settings, etc.

• If your app needs to collect advertising identifiers, enableadvertising features for the app.